Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to ...

As part of the chain’s ongoing “back to Starbucks” initiative, the company plans to “sunset” stores that only offer mobile order pickups.

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand," CEO ...

The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the highlighted innovations are protein cold foam and coconut water cold brew, signaling ...

The coffee giant announced 90 stores across the country will be closing next year as part of a new marketing strategy.

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

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CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...