Costco is not here for the anti-DEI rhetoric, pushback or bullying. In a recent BOD meeting they double downed on DEI. Let's explore what they said & what we can learn.

Costco (COST) appears to have ended 2024 on a positive note with consumers as the warehouse club’s products and deals went viral on TikTok almost every week last year. The increased momentum translated to Costco recently facing a significant boost in sales and profits.

In a cultural back-and-forth that’s been defined largely by posturing, pandering, and threats, Costco is trying to stick to business. Branded is a weekly column devoted to the intersection of marketing,

Costco’s defense of its DEI efforts holds valuable insights for companies navigating challenges to diversity, equity and inclusion programs.

Costco's efforts to double down on its DEI program has been met with criticism. Diddy’s Bodyguard, Intern and Producer Speak Out in New Peacock Doc Trailer: ‘I Didn’t Want to Be Around Him Unless There Was Cameras’ Josh Hall Blows Up at Christina Haack,