The 1950s could be called the advertiser's dream decade. World War II was over. The postwar economy had rebounded. Prosperity seemed like a sure thing. Americans were ready to buy homes, cars, clothes ...

The acclaimed creative director, who is stepping down as CEO of Accenture Song, discusses some of the top projects from his career. In the U.S., far-reaching advertising trends were established in the ...

Santa Claus, his reindeer and a tree surrounded by gifts are some of the Christmas season’s most iconic images—and, as advertisers have long known, they’re also some of the best ways to get shoppers ...