Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer landscapes with its bold, cinematic approach.

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has captured its essence. The ad has been hailed as a masterpiece, with the Clio Awards entering it into their Hall of Fame in 1995.

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

Here are the Super Bowl ads creatives believe set the benchmark for the industry – and why they still matter today. The Super Bowl is more than a sporting event; it’s a stage where advertisers can reach millions around the world.

Since 1982, various artists have performed the national anthem at the Super Bowl. From Whitney Houston to Chris Stapleton, find out which music icons have landed the coveted pregame gig.

The Seahawks' defense was historically good, but they also got help from running back Kenneth Walker III and kicker Jason Myers. Myers set a Super Bowl record with his field goals, while Walker ran for 135 yards and became the first running back in 28 years to win Super Bowl MVP.

If you’re wondering how much a Super Bowl commercial costs, here’s what you need to know. In 2026, USA Today reported that the current cost of a Super Bowl ad is $8 million for 30 seconds, with some companies paying over $10 million for a coveted slot. But it wasn’t always this expensive.