Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Debunking the “Is VR Dead 2025” Myth The Persistent Question of VR’s Relevance. It feels like every year, someone asks if ...

Meta lost $77 billion in XR. Does that mean XR is dead, or are all the benefits accruing to robotics? And ... maybe ... smart glasses?

CBS Stations has been trumpeting the use of its augmented reality and virtual reality-driven technology across many of its ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

BALTIMORE — CBS Stations has announced that it will launch its 10th cutting-edge Augmented Reality and Virtual Reality (AR/VR) technology-driven studio at CBS Baltimore (WJZ-TV), on Monday, Feb. 23 at ...

Taiwan is making a strong showing at this year's Annecy International Animated Film Festival and Market, with several projects across competition and market sections as the world's premier animation ...

The augmented reality (AR) and virtual reality (VR) market has shown a sharp rebound in the first quarter of the year, with 18.1% annual growth that is setting up mixed reality (MR) and extended ...