ChatGPT ads are well and truly here with major brands triggering placements on high-intent prompts like “best” and “new”.

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Advertising agency expands into generative engine optimization, helping e-commerce brands appear in AI-generated purchase recommendations ...

National digital marketing agency recognized for ethical leadership, transparency, and client-first performance in ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, ...

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

Breaking news and helping marketers understand search since 2003. Our content is cited by major publications, like the NYTimes, Marketing Dive, Forbes, and more. From awareness to conversion, we ...

Bing Updates Shopping Ads Design Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design ...