The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

A parenting educator warns that children born after 2013 are not badly behaved but neurologically overwhelmed. In a world of ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...

Gen Alpha will grow up with Bitcoin as a cultural and financial native, making it their default store of value over traditional gold investments. Gold has long been considered the ultimate store of ...

Experts say if you have the ability to translate "Gen Alpha brain rot” slang, it can be a lucrative side hustle to earn six figures in some cases. Language has always been a form of currency, and if ...