Amazon (AMZN) Gets Vote of Confidence After Rolling Out New AI Advertising Agent

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Analysts are Tracking Closely. On November 17, Citizens maintained its ...
AdExchanger

Amazon Ads Is All In On Simplicity

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...
MediaPost

Amazon Reboots Ads System, Agents For Advertising

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...
adexchanger

Amazon Rebrands Its Ad Products Under Amazon Advertising

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...
MediaPost

Amazon Brings Location-Based Interactive Ads To Prime Video

"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling ...

NIQ and Amazon Marketing Cloud (AMC) Collaborate to Measure Reach and Impact of Cross-Platform Ad Campaigns in Italy

NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the ...
Seeking Alpha

Amazon's Next Leap Forward In Advertising Could Boost Market Cap

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...
Searchenginejournal.com

Amazon Advertising Options Guide: What Marketers Need to Know

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing ...
Entrepreneur

Advertising Is Growing Amazon’s Business, So Let Amazon Help Grow Yours Too

Opinions expressed by Entrepreneur contributors are their own. One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is ...
GeekWire

Amazon gaining on Google in search advertising market share

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new analysis by eMarketer, which predicts Amazon’s share of search ad revenue will grow over the ...
Forbes

Why Brands Are Flocking To Amazon Advertising

“If you build it, they will come” is the playbook that Amazon has been using in recent years to shore up its paid search and display advertising platforms. In 2017 Amazon created 2,000 new jobs in New ...