Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its ...

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon Ads unveiled a slew of new capabilities for ...

Are you looking to supercharge your Amazon DSP ads efforts? Look no further than BidX, the ultimate Amazon DSP partner! With its cutting-edge technology and industry expertise, BidX empowers sellers ...

Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...

Ryan Schmutzer and Tracy Bloemer, owners of businesses that deliver packages for Amazon in Portland, Oregon, hit their breaking point this spring. Both had run technically independent businesses since ...