AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Last month, Amazon added some new technology to complement its Delivery Service Partner (DSP) Program. The latest of those is “Fleet Edge”, new software that helps drivers navigate changing road ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and ...

Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

The Advertiser Perceptions report is the latest to underpin just how quickly Amazon's advertising business is growing, including through its DSP, which now appears to be outmatching Google's in terms ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that ...

The phone buzzed in Jake Clay’s hand as he stared at a renewal quote for his fleet’s insurance—nearly $500,000. Just three ...