Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Also in line with this week’s Big Tech earnings: ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...

Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...

Imagine trying everything available on Amazon. You've been attempting every ad product available in the Seller Central Advertising Console, yet you still can't meet your customer acquisition targets.

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...