Angel Soft bath tissue is planning to turn the concept of a Super Bowl ad upside down for this year’s Big Game, encouraging viewers to not watch, but use its 30 seconds to take a bathroom break ...

THE AD: It's more of a non-ad, really. Angel Soft's new mascot, Angel, breaks the fourth wall and orders viewers to take a bathroom break-a directive that takes 10 seconds. The spot's remaining 20 ...

Which is more important: a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of the nation’s biggest makers of consumer goods like Brawny paper towels and ...

Angel, the Angel Soft® brand character, introduces "potty-tunities" by giving fans the perfect opportunity to use the bathroom without missing any must-see moments ATLANTA, Jan. 28, 2025 /PRNewswire/ ...

Media buyers have begun incorporating the IAB's gaming measurement framework into their plans. Angel Soft waited nearly six decades to run its first Super Bowl commercial, but when it does so on Feb.

Bath tissue brand Angel Soft is launching a new brand identity. Its well-known angel baby is moving from its product packaging to an animated campaign. This is the first time the baby has appeared in ...

ATLANTA, Feb. 5, 2024 /PRNewswire/ -- The Angel Soft ® brand is bringing Angel — the beloved character from its highly successful, first-ever animated campaign — to the brand's new packaging, arriving ...

The toilet paper brand is planning to encourage viewers to use its ad break to go to the bathroom, and lined up Fox analyst and former New England Patriot Julian Edelman to drive awareness. By Alex ...