Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Snke OS GmbH announced it will unveil SnkeXR, medical-grade augmented reality glasses aimed at aiding AR technology adoption within clinical workflows. The glasses are designed to help product ...

U.S. Patent No. 11,988,839, titled "Augmented Reality Apparatus and Optical System Therefor," was duly and legally issued by the U.S. Patent and Trademark Office on May 21, 2024, based on an ...

San Antonio-based MedCognition has some innovative technology, but it wasn’t enough for it to avoid financial troubles.

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

As the global population continues to grow, climate change intensifies, and agricultural resources become increasingly scarce ...

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...