“The diversity of auto influencers online is extraordinary, and there are people from all sorts of backgrounds,” says the MPH Club representative, “not just those from motorsports or car dealerships.

While some influencers maintain journalistic integrity, the lack of traditional media gatekeeping raises concerns about accuracy and accountability. The shift toward influencer marketing coincides ...

Motor shows may be on the verge of extinction in the West, with many events already going under, including stalwarts like Geneva, but in a country with at least 150 active brands, China’s events are ...

Dezerland Park is bringing the "I-Drive Throwdown" event to Orlando this weekend. The family-friendly event will showcase hundreds of off-road vehicles, including trucks, side-by-sides and ATVs. Some ...