With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

Dutch investment firm Prosus is expanding its strategic involvement in India, aspiring to replicate its dynamic digital ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

As new marketing channels continue to emerge, technology provides us with an endless array of marketing strategies. In my work as a digital manager, my competition in the senior in-home health market ...

B2B marketing has always been different from B2C marketing in a number of key ways. B2B purchases involve longer timelines and more people. B2B purchases are based largely on need and logic, while ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...

Though you may be an e-commerce company, your security perspectives may be quite different depending on whether you focus on business-to-consumer (B2C) or business-to-business (B2B) transactions.