2026 has begun, and that means that BMW's ownership of the Alpina brand, announced in 2022, has officially come into effect. In order to understand what to expect, we first need to know how we got ...
A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
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BMW preps Alpina premium subbrand for takeoff
BMW Group has formally rebooted Alpina, after purchasing the tuning company in 2022, and it appears as though not a lot will be changing. Alpina will continue to offer performance-tuned BMWs with an ...
Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...
Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...
BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...
Approved before BMW's ownership of the Alpina naming rights was processed on January 1, this is the final product developed by the Bovensiepen-founded Buchloe-based company. This is the 2026 BMW ...
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There are top-trim vehicles that we here at AutoGuide believe are not in fact better than their more affordable siblings. The 2025 BMW Alpina XB7 is not one of them. Yet the Alpina treatment elevates ...
The XB7 Manufaktur, which is serving as an end-of-production sendoff for the model, comes fully loaded. The only real decision buyers will have to make is choosing between the Frozen Alpina Blue or ...
Alpina’s next chapter under BMW is taking shape, starting with the brand’s most luxurious models and leaving performance theatrics to M. We all saw it coming, but now it’s confirmed. The first Alpina ...
BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...
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