If you were delighted, amused, and otherwise enraptured by the Barbie movie and you left the theater thinking, “Now I want to play a Barbie video game!” your pink-tinted enthusiasm likely turned ...

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...