Steph Curry showed up to Warriors media day fully repping his new Li-Ning partnership. He wore a marbled white and lavender ...

Warriors star Steph Curry hopes to bring 'new energy' with Li-Ning golf line originally appeared on NBC Sports Bay Area. PALO ALTO, Calif. – There was something different about ...

Forbes contributors publish independent expert analyses and insights. Professor of AfroEurasian Sport, specialist in geopolitical economy. This voice experience is generated by AI. Learn more. This ...

Steph Curry’s new shoe deal is, unsurprisingly, one of the richest ever signed. Now we know exactly how much it is worth. Curry’s 10-year deal with Chinese brand Li-Ning is worth $400 million over 10 ...

Stephen Curry made headlines after the 2025-26 NBA season when he chose to sign with Li-Ning as a sneaker free agent over the likes of other global companies like Nike, Adidas, PUMA, and other brands.

NBA Media Day is always like the first day of school for the world's best basketball players. They show up for work with a fresh haircut, a clean uniform, and a crispy pair of sneakers. Yesterday was ...

Stephen Curry spent over a decade with Under Armour. Thos Robinson / Getty Images Golden State Warriors star Steph Curry announced on social media that he’s reached an agreement to take his Curry ...

Golden State Warriors guard Stephen Curry has agreed to a ten-year sneaker deal with the Chinese sportswear brand Li-Ning. The new partners made the joint announcement with a splashy photo shoot, ...