As more of the execution layer becomes automated, the role of the media professional is shifting toward strategy, context and ...

Overview: The world's top 50 advertisers raised combined spending to $291 billion, a rise of 6.6% in a single ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Marketing can no longer afford to operate in silos. As businesses grapple with uncertainty, CEOs increasingly expect ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

When I first heard advertisements were coming to ChatGPT, I wasn’t surprised. The platform already has an app store and integrated shopping into the chatbot, so ads seemed inevitable. As someone with ...

Advertising firm Aikido Agency says a growing number of Nigerian companies are transforming employees into brand ambassadors as consumers increasingly demand authenticity over polished corporate ...

Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts and Bob’s Red Mill compete ...