To receive the Vogue Business newsletter, sign up here. From Gucci to Louis Vuitton Men, some of luxury’s biggest houses have had a changing of the guard over the last year. And there’s more to come ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

Monique Yvonne Jones is a one-person film production powerhouse who says that her most successful brand collaborations are ...

And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

With large brands investing heavily in internal creative and content capabilities, the industry must confront a critical shift: is the agency model losing relevance as creativity moves in-house?

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Peacock has tapped Zaid Al-Asady as Executive Vice President, Brand Creative and Marketing. In his new role, Al-Asady will lead brand strategy for the streamer to set the vision for the brand.

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

LONDON--(BUSINESS WIRE)--DNEG, a world-leading visual entertainment services company, announced today the launch of a new division, DNEG IXP, with Josh Mandel named as Managing Director to lead the ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...