The fastest-growing forms of advertising last year were not cable television, the Internet, or even Spanish-language TV. That honor went to cinema advertising. It's coming from a much smaller base, of ...

India’s cinema advertising market appears to have entered a phase of consolidation. According to the Pitch Madison Advertising Report (PMAR) 2026, cinema AdEx stabilised at around Rs 877 crore in 2025 ...

Executive director of PVR INOX, tells what the success of Dhurandhar 2 means for the company and the industry at large.

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, ...

NEW YORK, March 30, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

LOS ANGELES, March 24, 2026 /PRNewswire/ -- EntTelligence announced the launch of CAPTIVE, a new analytics platform designed to deliver verified reach measurement for in-theater advertising. Built on ...

National CineMedia LLC has filed for bankruptcy in a voluntary move. The major cinema advertising network revealed Tuesday it had submitted the Chapter 11 petition. It did so as part of a ...