Coca-Cola Co. didn't become the master of one of the world's biggest brands by being stingy. The company said it incurred more than $2.9 billion in advertising expenses last year, up 4.5 percent from ...

Coca-Cola is hyping up a “new look and brand identity” for Mr. Pibb, a caffeinated cherry-flavored soda that originally ...

Profits were up 16% in Coca-Cola's second quarter and analysts credit advertising tied to the World Cup to a 5% volume growth in sales (2% in North America). Last quarter, sales dipped 1%. Duane D.

Both stocks offer identical yields today, but one is clearly the better buy for income investors going forward.

The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions of ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but ...

Mr. Pibb is officially headed back to shelves. The popular drink made its debut in the '70s and remained a beverage aisle ...

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting ...