In a world where consumers are more diverse, demanding, and discerning, marketers are seeking innovative ways to connect authentically. KickGlass Marketing offers a holistic and continually evolving ...

Throughout my career in marketing communications, data and technology have continually reshaped how we work. Early on, as a generalist, I tackled a wide range of marketing tasks with little ability to ...

Adyen's latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer ...

Misalignment across departments within an organization is all too common, and Marketing remains the most difficult department to connect with the rest of the business. That's because Marketing usually ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...