Diablo Custom Publishing (DCP) was honored with a 2017 Pearl Award for its client work with UC Hastings College of the Law. DCP was awarded the 2017 Silver Pearl Award in the education category. "DCP ...
UNLIKE THEIR CONVENTIONAL COUNTERPARTS, health and wellness products are more closely associated with a particular lifestyle. Supermarket retailers eager to leverage that connection have turned to ...
Custom publishing is a proven branding and messaging strategy that can be an important part of an integrated marketing campaign. But this communications approach—whether "sponsored" supplements, ...
Custom publishing has fared well in recent years, according to a survey conducted by Roper Public Affairs and Media for the Custom Publishing Council. The CPC survey of 1,000 American adults from ...
Unlike traditional methods of advertising that is created for broad audiences, custom publications are targeted to a specific audience. Therefore, the reader receives a personalized message that grabs ...
In a unique venture, a major consumer magazine house has joined forces with an independent custom publishing company in a new initiative dedicated to producing "socially responsible" communications ...
NORTH CHELMSFORD, MA—Courier Corp. plans to sell off the assets of its wholly-owned subsidiary, Courier Custom Publishing, to ProQuest Information & Learning Co. of Ann Arbor, MI. Courier Custom ...
The new corporate appointments occur as 944 Media publicizes the launch of a custom publishing division alongside an expansion of $10 million in credit facilities, secured in order to move the company ...
Dennis Publishing, the UK-based company behind The Week and a number of other magazines, has launched a custom publishing group, Dennis Communications. The venture, an attempt to create new revenue ...
HONG KONG - SCMP Marketing Services has won a number of prestigious custom publishing projects from three clients including MTR, IFC and Dennis Lau & Ng Chun Man Architects & Engineers. HONG KONG – ...
Are you a print subscriber? Activate your account. By Anthony Crupi - 46 min 20 sec ago By Ad Age Collective Expert Panel - 1 hour 55 min ago By Simon Dumenco - 6 hours 1 min ago By E.J. Schultz - 7 ...