Placing a personalized thank you card inside each vehicle boosts customer loyalty in a practical, cost-effective way. First and foremost, an individualized thank you card promptly reinforces your ...

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Last week, I did something I hadn't done in almost a year: I walked into my local bank ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Customer loyalty is tough to earn and even harder to keep. You want your customers to feel heard and valued, but it’s not always simple. We asked six business leaders from six successful companies to ...