Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including retirement. As far back as the turn of the century, the financial media's ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

What today's younger investors can learn from their parents, and vice versa Gen Z members may not be buying houses - but they're investing like no generation before them. Generation Z get mocked at ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...