Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...

In 2019, Lafayette native Addison Rae began uploading trendy dance videos to TikTok. She had just started college at LSU and was gaining thousands of followers. Now, the celebrity has over 88 million ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

I have sworn up and down that Diet Pepsi and Pepsi Zero are the same drink and the advertising was real gimmicky. I felt like they had the same differences as Diet Coke and Coke Zero, namely that both ...

"Modern Family" bombshell talks about finding fame and new ad campaign. Feb. 16, 2011 — -- She steals scenes in an award-winning network comedy. When she steps on a red carpet, all heads whip her ...