Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive ...

The most iconic holiday commercials starring cars The holidays and cars share a special place in advertising history. From ...

The modern consumer is inundated. With studies estimating that people encounter between 6,000 and 10,000 marketing messages ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...