Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

In the world of B2C software, customer experience (CX) is everything. At least some portion of Google’s early success, for example, hinged on its minimalist approach to design. Intuit, likewise, has ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Now is the ideal time for B2B marketers to step up and lead the delivery of a better customer experience from end to end. Even if we ignore the outsized impact of the pandemic on the marketing ...

Buyers are spoiled for choice and as a result, customer loyalty is in decline. In this environment, how do you reconnect with your B2B customers? In a fiercely competitive market, with so many ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

B2B brands love to talk up their customer experience. But the volume is often turned down in reality. New research shows that ...

You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B marketplace. But another important factor— customer experience—cannot be ...

After 2020’s dramatic shift to online commerce, many B2B buyers now expect more than ever in terms of service and purchase options and customer experience. A 2020 ...

It’s up to the marketing team to think about customer experience management. But what exactly is it and how do you get it right? Alex Blyth reports Customer experience management (CXM) is not a new ...