While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola has done it again… And not in a good way. The multi-billion dollar beverage company caught heat last year after releasing an AI-generated holiday commercial that many people were less than ...

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...