The story behind how Williams Racing got a new name, logo, and look for the 2026 F1 season, as told by the company's design ...

Two Formula 1 teams have revealed changes to their logos for the 2026 season. Mercedes and Haas F1 will enter the next chapter of the series with new logos. The classic Mercedes three-pointed star ...

A deep dive into the storied history of Atlassian Williams F1 Team, one of the most successful teams in Formula 1 ...

The Mercedes F1 team has unveiled its 2025 team kit featuring the Adidas logo as their official clothing supplier after the departure of seven-time champion Lewis Hamilton and sponsors Tommy Hilfiger ...

Three Formula 1 teams have revealed changes to their logos for the 2026 season. Mercedes, Haas F1 and Red Bull Racing will enter the next chapter of the series with new logos. The classic Mercedes ...

More than just brand exposure, companies sometimes team up with F1 teams to poach their technological expertise. For example, ...