Woolworth’s programmatic lead Alan Jenner has been appointed director of platform partnerships (ANZ) at Comcast’s adtech ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...

Comcast-owned streaming advertising entity FreeWheel has a new General Manager for its media management software, Strata. “By appointing a GM and establishing Strata as a dedicated platform ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. NEW YORK--(BUSINESS WIRE)-- Today FreeWheel, a global technology ...

Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...

ProSiebenSat.1 is partnering with Comcast-owned FreeWheel to deliver new advertising solutions across Europe. “The additional partnership with FreeWheel will enable international cross-media ...

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at ...

Vevo-Strata integration provides local ad buyers with new access to highly sought-after audiences (18-49) to augment reach of traditional TV. NEW YORK--(BUSINESS WIRE)--Vevo, the world’s leading music ...

FreeWheel, A Comcast Company and video advertising software provider, has announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will ...

Move strengthens Strata’s position as a dedicated platform focused on the needs of brands and agencies. FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today ...