In June 2022, anonymous sources told The Korean Economic Daily that Genesis planned to launch a One of One division that month. Based on that newspaper report, we wrote, “The company won’t simply send ...

Genesis has steadily evolved from dressed-up Hyundais into a fully fledged lineup of luxury sedans and SUVs, yet one major segment remains untouched: pickup trucks. It is a notable gap for a brand ...

Genesis has introduced a bespoke version of the GV80 Coupe, crafted by its “One of One” division. This exclusive SUV was commissioned in the Middle East, where Genesis is offering extensive ...

Genesis is bringing its One of One bespoke program to Korea, starting with the G90 and eventually the GV90 flagship SUV. Genesis expands its bespoke One of One customization to flagship G90 and ...

A new Genesis electric SUV is set for production late next year, and it’s poised to take on the Cadillac Escalade and Range Rover. Genesis expects its first full-size electric SUV to have a big impact ...

In the modern-day automotive industry, car manufacturers spend an inordinate amount of time chasing credibility. They’re all trying to be on the cutting edge to come up with innovative ideas, to stay ...

Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs to meet the increasing demand for custom touches ...