Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Add Yahoo as a preferred source to see more of our stories on Google. FILE PHOTO: Illustration shows new Google logo WASHINGTON (Reuters) -A final plea by Alphabet' s Google to avoid a ‌breakup of its ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is asking a federal judge to pause enforcement of DOJ antitrust remedies, arguing that mandatory search and ad syndication would expose its proprietary technology and harm advertisers. The ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company's list in 2026 ...