MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

Vineet Sharma, Vice President of Marketing and Trade Marketing at AB InBev India, talks to e4m about building experiences in ...

In a signal of evolving digital consumption patterns, Snapchat, in partnership with Kantar, has released a new India-focused ...

MUMBAI — Nearly two decades after India’s independence, a little-known cooperative of small-town dairy farmers in 1966 launched what became the most successful advertising campaign in the country’s ...

Piyush Pandey, the creative visionary who gave Indian advertising its unique voice and spirit, passed away yesterday, Thursday, October 23, at the age of 70. For more than four decades, Pandey was the ...

Piyush Pandey, the ad guru who re-shaped Indian advertising with his insight and humour, died on Thursday after a month of illness. He was 70. Piyush Pandey was known as one of India’s most ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

Polycab India’s advertising and sales promotion spend rose 81.4 percent year on year to Rs 51.98 crore in the March quarter ...