Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame — it’s ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. In influencer marketing, exclusivity terms are often treated as ...

Extravagant influencer marketing campaigns are sparking online backlash. Poppi drew some criticism for loaning out vending machines to influencers for the Super Bowl. We spoke with marketers about how ...

A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ...

In a marketing world driven by impressions and glossy content, a quieter yet highly effective force is proving essential to true impact: the foot soldier. Unlike influencers, these individuals aren’t ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Some fashion brands are pausing influencer campaigns and blaming US tariffs. Halara and Shein have temporarily halted some campaigns. The moves came after Trump announced new tariffs on China, Canada, ...