The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

Hi Soompiers! We’ve got here a nice makeup tutorial with Morgan from The Beauty Breakdown. This one is a pretty and simple look using all Etude House products. She also tries out a few new products ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...