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Adidas, Liverpool

Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool.com on MSN · 2d

Which kit deal has brought Liverpool most success after $77M Adidas deal agreed

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

Empire of the Kop on MSN · 3d

Journalist explains one theory on why Liverpool’s new deal with Adidas won’t begin until August

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.

The New York Times · 2d

Liverpool announce multi-year Adidas kit deal

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 to 1996 and from 2006 to 2012.

15don MSN

Liverpool's kids do it again — Reds beat up Southampton in FA Cup win at Anfield

One trophy down, three more on offer for Liverpool this season as Jayden Danns scored twice and Lewis Koumas scored on debut to give the Reds an FA Cup win over Southampton.

Daily Star on MSN3d

Liverpool new Adidas kits 'leaked' including stunning shirt as Nike ditched in £300m deal

Liverpool have announced a new kit deal with adidas which will see the German sportswear giants produce the Reds' kits from ...

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Adidas, Liverpool

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