Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that ...

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Advertising includes paid messages within a company's promotional mix. Since you pay for the time or space for an ad placement, you typically have greater control over the development and delivery of ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

I'm super excited to bring you episode six of The Marketing Smarts Live Show on this topic of how to identify what advertising strategy is best for your business.

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Every day, people in your community are looking for a new place to call home. But in the age of the digital shift, they are now getting most of that information from their mobile devices rather than ...

October 23, 2025 – PRESSADVANTAGE – Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social ...