Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...
Channel Marketing Association survey finds flat budgets, higher scrutiny and rising complexity push channel marketers to optimize execution and prove impact RIVERTON, Utah, Dec. 19, 2025 ...
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What is channel management?

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...
CHICAGO--(BUSINESS WIRE)--A study released today by R.R. Donnelley Sons & Company (RRD) revealed that marketers' preference for channels with proven return on investment more than doubled over the ...
As a marketing innovator, you’ve likely tried many different approaches to growth to get the most out of your marketing investment. And still, even with all the bells and whistles, sometimes programs ...
Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
Qualified Residents, AI Top List of Concerns for Multifamily Professionals ATLANTA--(BUSINESS WIRE)--A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to ...
Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...