While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Marketing can be a complicated process, and postcard marketing is no different. You can’t just put together a targeted marketing list with the snap of your fingers ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

In Part 1 of a series, marketing leaders break down which fundamentals endure, what gets scrapped and what actually scales ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

I love the enterprise market. Marketing products or services that help large organizations solve important issues impacting their business success is where my professional interest and passion have ...