It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

We know that curating a martech stack can be a nightmare. If you’re a marketing leader you’re by distinction probably not a digital native – which means you’re making purchase decisions about tech you ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...