Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.