1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
Miller Lite is celebrating its 50th anniversary by offering 50,000 free beers at bars across the United States. The beer brand will offer free drinks at 450 bars nationwide during International Beer ...
In a world where there is a day dedicated to everything, we can’t overlook International Beer Day. And this year, the festive day happens to coincide with Miller Lite’s 50 anniversary. On August 1, ...
There's brewing before Miller Lite, and there's brewing after Miller Lite. When Milwaukee-based Miller Brewing Co. launched Miller Lite in 1975, light beer had a shot-glass share of the beer market in ...