As authenticity becomes the gold standard, niche influencers, particularly nano and micro ones, are capturing the limelight. Dmitrii Khasanov, founder of Melandia Agency, outlines the pros and cons of ...

In today’s creator economy, finding the right partnership is key. According to Goldman Sachs, the sector’s value will skyrocket to $500 billion by 2027, which means there is considerable financial ...

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best ...