Add Yahoo as a preferred source to see more of our stories on Google. 7FAM is a brand that millennials associate with a particular moment in celebrity culture. (Getty Images) NEW YORK - Here’s the ...

ModaXpress, one of original butt lifting jeans brands and a pioneer of Colombian-style jeans in the U.S. market, today announced a comprehensive brand transformation to mark its 20th anniversary. The ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

South Korean boy band Stray Kids member Hyunjin has been named GUESS’ newest global brand ambassador. The American denim and clothing brands unveiled his first worldwide campaign for GUESS JEANS on ...

In a world where fashion trends come and go at a lightening speed, denim stands apart in a class of its own. Arguably the most indispensable piece one can have in their closet, jeans are timeless, can ...

Guess who's back in her denim era? Sydney Sweeney is partnering with American Eagle for a new ad campaign, "Syd for Short." The team-up comes nearly a year after the Euphoria star sparked controversy ...

Lee Jeans is on the move with a new brand direction kicking for the Fall ’16 season. Last week the VF-owned jeanswear brand unveiled a new movement-inspired campaign, “Move Your Lee,” to promote ...

Sydney Sweeney took to social media to promote American Eagle jeans shorts in a new ad that seems to give a cheeky nod to the 2025 controversy. The video showcases various glimpses of the new product ...