With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time ...
2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected to surpass $30 billion in 2024, according to eMarketer. That’s a 22.4% increase from $24.6 billion last year.
Although connected TV keeps making gains in terms of advertising spend, linear TV still dominates CTV in terms of viewing time of advertising. Total TV/streaming ad time for linear TV has an 87% share ...
Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...
PubMatic reported a 9% revenue increase to $291.3 million in FY 2024, with a 4% net income margin. PubMatic, Inc. reported its financial results for the fiscal year 2024, achieving a revenue of $291.3 ...
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers Game-Changing ...
There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
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