Of course, such comparisons are hard to come by in reality; even if you head to a local brick-and-mortar, the TVs will likely be separated by brand and budget. So when LG invited me to a private testing session ahead of its 2025 TV releases, including for the flagship G5 OLED, I bit.

On the TCL C855K this results in distracting leaps where the backlight can’t control sections with enough finesse, leading to the entire screen either going too bright and looking flat, or awkwardly flipping its brightness, causing noticeable shifts to the picture.