Truth be told, there’s recently been an obsession with inbound marketing, and sure, for good reason. Inbound marketing works. It involves attracting customers and leads through content creation, ...

Jason Bahnak is the Cofounder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. Everywhere I look, I see the same warning: AI is about to ...

For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? To find out, Sopro ...