What it is: A new addition to the Giorgio Armani Sì Passione fragrance offering, which was originally released in 2017, following the release of the initial Sì elixir in 2013. The more “Intense” ...

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The brief spots are for Si by Giorgio Armani. By Kathryn Romeyn It seems to be the season for campaign teasers. First, we saw a sneak peek of Jennifer Lawrence’s film ad for Dior Addict, and now, ...

Cate Blanchett's fragrance campaign for Giorgio Armani's 'Si' was revealed on the internet last night. This is the Australian actress's second beauty campaign - she also is one of the faces of SKII.

“It’s yet another extension of the Sì story that probably speaks to Mr Armani’s restlessness, like he’s never content to just make one extraordinary fragrance and he always expands it to several more ...

As the face of the scent Cate Blanchett epitomises the Giorgio Armani woman - a busy mother and accomplished actress who can command a room yet retain her feminine edge; the new campaign featuring ...

It's a realistic look that real—and busy!—woman can replicate, and one that's in stark contrast to the recent dramatic celebrity perfume ads that we've seen from likes of Katy Perry's Killer Queen and ...